Source expands marketing team

Source expands marketing team

Source has made three strategic hires in its European marketing team. John Hurley has joined the firm as director in marketing strategy, David Scales has joined as director in investment writing, and Brooke Petersen as an associate in events.

These appointments follow the recent additions to Source’s regional coverage teams and are part of the firm’s wider expansion to support growth in assets, investor base and geographical reach.

“As investment markets develop, so too do the needs and expectations of our investors,” said Michael John Lytle, chief development officer. “Hurley’s experience will be valuable in co-ordinating our marketing strategy.

“Even though growth has been strong, the ETP market in Europe is still relatively young. The additional writing resource will enable us to continue producing high quality material and I believe that Scales’ straightforward and engaging style of writing should help us reach a wider audience.”

“Likewise, we appreciate that investors’ time is valuable... Peterson will help us ensure events are investor-centred and differentiated from the rest of the market.”

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